![]() ![]() We highly recommend adding music to your video as it could improve your video visibility on relevant “For You” pages. You can also choose a sound from the TikTok audio library to include in your video. ![]() You can set the speed, add effects and filters or even set a timer to self-record. Step 3: Use the different tools from the right-hand panel to customize your recording. This will combine four 15-second videos into a longer 60-second video. The app has since updated its recording option to allow up to 60 seconds of video. By default, you can record up to 15 seconds of video. Step 2: Select the video length you want from the scrollbar above the record button. If this is your first time creating a video, you’ll need to give the app access to your camera, photos and microphone. This will open up the camera so you can start recording. You’ll find this button right in the middle. Step 1: Tap on the “+” icon at the bottom of your screen. Either way, here’s a detailed guide on how to make a video for TikTok. So if you’re familiar with Instagram Reels, you should have no trouble getting started with creating a TikTok video. Plus, they both offer features like adding effects and audio to customize your video. Both platforms allow you to add videos and pictures from your camera roll or record a new one. The process of creating videos on TikTok is pretty similar to that of Instagram Reels. Now that you have your account set up, it’s time to start creating videos. This could eventually influence how the TikTok algorithm ranks your content in relevant search results and “For You” pages. Make sure you carefully select the category that best fits what your brand does because this will tell TikTok what your account is all about. Select the option to “Switch to Business Account” and choose the right category for your business. Go to your “ Profile” page and tap on the “…” button at the top right-hand corner of the screen. Step 6: Since you’re creating a brand account, you’ll want to switch to a business account. Plus, it helps them differentiate your official account from an imposter account.Īfter choosing your username, tap on “Sign up”. This helps your audience recognize your brand on the platform. ![]() Ideally, you should be using your official brand name to make it recognizable. This step is crucial as this name will show up prominently at the very top of your TikTok profile page. Step 5: You’ll now have to select a username for your account. This should be secure but also memorable and closely associated with your brand so it’s easy to remember. Step 4: Next, enter a password to use for your TikTok account. You’ll receive a 6-digit code to verify the number and complete your signup. If you’re using the phone signup option, the number should be valid and linked to your brand. If you plan on using any of them, make sure you’re selecting your official brand account. The other options will automatically link the new TikTok account with your chosen social media, Apple or Google account. This will create less confusion if you ever face login issues and need to recover your password. Keep in mind that you’ll need to use your brand’s official email address to complete the signup. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter.įor this example, we’ll select the option to sign up using email. Step 3: Choose the most suitable method to sign up. You’ll find this button in the right-hand corner at the bottom of your screen. Step 2: Open the app on your phone and tap on the “Profile” button. Step 1: Go to the App Store or Google Play and download the TikTok app. Here’s how you can create a TikTok account for your brand: If you already have an account, skip this section and get right into how to make a TikTok. If you’re completely new to the TikTok app, you have to first create an account. How to make a TikTok using pre-recorded videos.Let’s get into the details of how to make a TikTok so you can start building a strong brand presence on the platform. Need we say more about the value of using TikTok for your business? Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.īut, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. In fact, according to the latest TikTok stats, 30% of Gen-Z social media users choose TikTok for researching products. It inspires purchase decisions, helps with product research and gets consumers closer to brands. TikTok is more than just a platform for entertainment. ![]()
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